Wednesday, April 10, 2013

EINSTEIN’s BRAIN



​Favorite Einstein quote:

"Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction."
          - Albert Einstein

Oh, and speaking of Einstein quotes:

“I have no special talent. I am only passionately curious.” – Einstein
Fact- “Einstein's parietal lobes--which are implicated in mathematical, visual, and spatial cognition--were 15% wider than normal parietal lobes…”

Not sure what I'm trying to say, but it makes you wonder...

Bag of Tricks



An ongoing list of my favorite tactics used in promos​
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The Beat: Musically driven cutting​
Play Nice: Graphics integrated in video​
Terrence Malick Effect: Audio of sound bite playing in background while different video plays​
The Sound and the Fury: no music, just Epic sound design​
Hyperactive: Quick cutting with interstitials, flutters​
Killing them softly: Silence, or blank visuals
Opposites Attract: (music that is opposite what is expected, etc)
Laundry list copy
Hype: Quotes
Flip it ‘n’ Reverse It: Video played backwards
Simplicity: Words
101: Montage
In A World…: Self reflective, either in structure or in copy (better used for comedy)
The Kid Stays In the Picture Effect: better than the Ken Burns Effect
Pleasantville Effect: manipulate color, black & white, etc
Check back for more…

First Blood

This is my first blog post. Ever. So I’m going to pat myself on the back for finally joining the 20th century. Also, I am among the few that are actually contributing to this section of their website, besides the all-too-common post “coming soon,” followed by a blank webpage. So now what?  I feel the need to map out a master plan that all of my posts will fall into, but I think I’ll just wing it instead. This will be made up of personal stories, true events, opinions, facts, quotes, reviews, and more, all relating to my experiences as an entertainment marketer.
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About me: I am a recovering film nerd from a sprawling farming community in Maryland. I left home at the ripe age of 18 to study Television, Film and New Media at beautiful San Diego State University. After graduating I moved to Los Angeles, my new home, and I have remained in love with the city ever since. Every job I’ve had in my career has taught me at least one valuable lesson; working on the farms in my youth has given me a foundation of hard work ethic, door-to-door sales and cold calling has demonstrated the power of words and communication, DVDyourmemories.com was a startup company that instilled an entrepreneurial spirit in me that continues to grow, and working at ABC has pushed my standards for excellence to the highest level of professionalism and perfectionism. The thing that drives my creativity most is the term “what else?” When all the ideas have been laid out, I know there is always one more thing that could elevate the message. I love brainstorming. I love conceptualizing. I love executing a great idea.​​
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That’s a little bit about me professionally. I’m also an avid coffee connoisseur, amateur pool shark, middle-child, TV junkie, fast-walker, and really bad guitar player (but I still try).  Enjoy the blog…I look forward to hearing your feedback in the comments section.​
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