An ongoing list of my favorite tactics used in promos
The Beat: Musically driven cutting
Play Nice: Graphics integrated in video
Terrence Malick Effect: Audio of sound bite playing in background while different video plays
The Sound and the Fury: no music, just Epic sound design
Hyperactive: Quick cutting with interstitials, flutters
Killing them softly: Silence, or blank visuals
Opposites Attract: (music that is opposite what is expected, etc)
Laundry list copy
Hype: Quotes
Flip it ‘n’ Reverse It: Video played backwards
Simplicity: Words
101: Montage
In A World…: Self reflective, either in structure or in copy (better used for comedy)
The Kid Stays In the Picture Effect: better than the Ken Burns Effect
Pleasantville Effect: manipulate color, black & white, etc
Check back for more…
The Beat: Musically driven cutting
Play Nice: Graphics integrated in video
Terrence Malick Effect: Audio of sound bite playing in background while different video plays
The Sound and the Fury: no music, just Epic sound design
Hyperactive: Quick cutting with interstitials, flutters
Killing them softly: Silence, or blank visuals
Opposites Attract: (music that is opposite what is expected, etc)
Laundry list copy
Hype: Quotes
Flip it ‘n’ Reverse It: Video played backwards
Simplicity: Words
101: Montage
In A World…: Self reflective, either in structure or in copy (better used for comedy)
The Kid Stays In the Picture Effect: better than the Ken Burns Effect
Pleasantville Effect: manipulate color, black & white, etc
Check back for more…
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